Privacy Policy

Last updated: October 13, 2026

This Privacy Policy describes how Adults Skate Too LLC (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from adultsskatetoo.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions and other information used for account security purposes.
Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases.
- Loyalty points/product reviews/referrals/gift cards saved
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Information you send us through our forms, such as the email sign-up for the free goals tracker, the contact form, the Share Your Story form and comments on our guides, including the story or message you write.
Reviews you leave through our reviews provider, Okendo, which may include your name, your review and any photos you add.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services. The section "Cookies" below lists each one.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR, except for advertising that relies on Cookies: if you are in the UK or the EEA, we use Cookies for advertising only if you accept them in our cookie banner, and the legal basis is your consent, according to Art. 6 (1) (a) GDPR. You can withdraw that consent at any time through "Cookie preferences" at the bottom of every page.
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. To do this we use MIDA Fraud IP Blocker, which reads technical details of your browser and device (such as fonts, canvas, audio and graphics signals) and sets a cookie, "sg_cid", that lasts one day. We use these details only to stop fraudulent orders and bots. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services, and to show you advertising on our Site and other websites. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

If you are in the UK or the European Economic Area, we ask before we set any Cookie that is not needed to run the shop. Analytics and advertising Cookies are set only if you click "Accept" in our cookie banner, and the legal basis is your consent, according to Art. 6 (1) (a) GDPR. If you click "Decline", only the Cookies needed to run the shop and to prevent fraud are used. You can change your choice at any time through "Cookie preferences" at the bottom of every page, and withdrawing is as easy as giving consent.

These are the Cookies and similar technologies used on our Site. The lifetimes are the ones we measured on our Site on 13 October 2026; the providers may change them.

Name	Provider	What it does	How long it lasts
_shopify_essential, localization, cart, cart_currency	Shopify	Runs the shop: your cart, your country and currency, and security	1 year (_shopify_essential, localization), 91 days (cart), 14 days (cart_currency)
_shop_app_essential	Shopify (Shop Pay)	Lets you check out with Shop Pay	1 year
sg_cid	MIDA Fraud IP Blocker	Fraud and bot prevention, as described above	1 day
_shopify_analytics, _shopify_marketing	Shopify	Shopify's own analytics and marketing measurement; not set if you decline in the cookie banner	1 year
_ga, _ga_V4FYJXCCNY, _ga_J5MJEBEQW7	Google Analytics and Google Merchant Center, through the Google & YouTube app	Counts visits and measures how the Site and our product listings are used	400 days
_gcl_au, IDE, test_cookie	Google Ads, through the Google & YouTube app	Measures and personalises ads, including showing our ads to people who visited the Site	90 days (_gcl_au), 400 days (IDE), 15 minutes (test_cookie)
_fbp	Meta (Facebook and Instagram) pixel	Measures and personalises ads on Facebook and Instagram	90 days
_ttp	TikTok pixel	Measures and personalises ads on TikTok	390 days

Two of our tools load from their own servers but set no cookie that we could see: Okendo, which shows product reviews, and Shopify Forms, which shows our sign-up and story forms.

You can also choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information Commercial information such as order information, shopping information and customer support information Internet or other similar network activity, such as Usage Data Geolocation data such as locations determined by an IP address or other technical measures	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers) Business and marketing partners Affiliates

Category of Personal Information	Categories of Recipients
Identifiers such as name, e-mail address and phone number	Business and marketing partners, including advertising platforms (Google, Meta and TikTok)
Commercial information such as records of products or services purchased	Business and marketing partners, including advertising platforms (Google, Meta and TikTok)
Usage Data	Business and marketing partners, including advertising platforms (Google, Meta and TikTok)

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the "Last updated" date at the top of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. In practice we keep:

Order records, including your name, addresses and what you bought, for as long as we need them to fulfill and support your order, keep our accounts and tax records, and meet the laws that apply to us.
Your account, for as long as you keep it open. If you ask us to delete it, we delete it unless we need part of it for an order or a legal obligation.
Your email address on our marketing list, until you unsubscribe. After that we keep only what we need to make sure we don't email you again.
Messages, stories and comments you send us, for as long as we need them to answer you or, for a story you agreed we could share, for as long as it is published.
Information collected by Cookies, for the lifetimes listed in the Cookies section above. Our analytics and advertising partners keep the information they collect under their own retention settings.

We don't keep personal information for longer than we reasonably need it for the purpose we collected it for.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
Right to Delete: You may have a right to request that we delete personal information we maintain about you.
Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can do this on our Your Privacy Choices page: https://adultsskatetoo.com/pages/data-sharing-opt-out. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent. For Cookies, you can do this at any time through "Cookie preferences" at the bottom of every page.
Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made. You can stop our text messages at any time by replying STOP.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below. To ask for a copy of your information, or to have it corrected or deleted, email contact@adultsskatetoo.com with the email address you used with us and what you would like us to do. We will reply by email.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request in a timely manner as required under applicable law. If you live in California, we will respond within 45 calendar days of receiving your request, and if we need more time we will tell you within those 45 days and take at most another 45 days. If you live in the UK or the EEA, we will respond within one month, and if your request is complex we will tell you within that month and take at most two further months.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us at (813) 468-6620, email us at contact@adultsskatetoo.com or contact us at Adults Skate Too LLC, 31102 Chatterly Drive, Wesley Chapel FL 33543, United States.

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.